Category Archive: Uncategorized

Gameover for Gamification?

by

On September 2011, Kathy Sierra, game developer and co-author of the Head First Series had left a comment on Toby Beresford’s blogpost about the question whether Bartle’s Gamer Types are applicable for enterprise… Continue reading

The Psychology of Games

by

I have talked a lot about Gamification and referred to many aspects of game thinking that are used to make a system work like a game. But what are the psychological explanations and… Continue reading

Marketing Trends in 2013

by

It is that time of the year again: We are slowly heading towards the end of January, many of us have probably already forgotten their new year´s resolutions or have at least become… Continue reading

The Memory Machine – Work Smarter With Evernote!

by

I recently realised that I am in love. In the past, I have fallen in love with many people, I have been obsessed with hundreds of movie stars, musicians, Kings and Queens,  phones,… Continue reading

Product Placement in Movies – an entertaining mash-up of commercials?

by

With the internet changing consumer´s habit of watching TV, normal old-fashioned ads lose their affectivity as hardly anyone watches them anymore. People start zapping to other TV programs, record their favorite TV-series to… Continue reading

Apple Culture and its influence on our classrooms

by

What happens when computers becomes a compelling resource in classrooms? How does this affect learning, teaching and writting? This were the questions that raised incessantly in my head as i woke up this… Continue reading

What can Teachers learn from Games?

by

The Gamified Classroom Jane McGonical, Game Designer, author and thought leader for Gamification proposed during her Ted Talk in 2010 that “Gaming can make a better world”. I want to raise a question,… Continue reading

Welcome to Instrumentality

by

From the 14th of November, we are going to present and discuss current, relevant and interesting topics that stir the businessworld. We have the ambition to create comprehensible, educative and visually appealing posts… Continue reading