Author Archive

Marketing Trends in 2013

by

It is that time of the year again: We are slowly heading towards the end of January, many of us have probably already forgotten their new year´s resolutions or have at least become… Continue reading

Product Placement in Movies – an entertaining mash-up of commercials?

by

With the internet changing consumer´s habit of watching TV, normal old-fashioned ads lose their affectivity as hardly anyone watches them anymore. People start zapping to other TV programs, record their favorite TV-series to… Continue reading

Climbing the mountain of Success – You can always do better!

by

Have you ever been wondering how successful people managed to get to where they are today? Surely, knowledge, talent, social background and connections play an important role. But what if I told you… Continue reading

Ins and Outs of Business Etiquette – How well do you behave?

by

“Politeness and consideration for others is like investing pennies and getting dollars back.” (Thomas Sowell, Creators Syndicate) An important business meeting with potential customers, right in its hottest phase and one of the… Continue reading

How to use facebook for advertising – basics of Marketing

by

About 8 months ago a video started going viral on facebook as people started sharing it and recommended it to their friends. After not even one year, over 93 million people have watched… Continue reading

Computer Mediated Communication

by

  Texting, Facebooking and twittering Growing up in a generation dominated by social networks such as facebook, twitter or   pinterest, people are getting used to communicating via technologies rather than talking to each other… Continue reading