Gameover for Gamification?

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On September 2011, Kathy Sierra, game developer and co-author of the Head First Series had left a comment on Toby Beresford’s blogpost about the question whether Bartle’s Gamer Types are applicable for enterprise… Continue reading

The Psychology of Games

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I have talked a lot about Gamification and referred to many aspects of game thinking that are used to make a system work like a game. But what are the psychological explanations and… Continue reading

love social media

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In my previous posts about social media I have rather pointed out the negative aspects of the use of social media – aspects like getting fired (as an employee) or meeting issues with… Continue reading

Marketing Trends in 2013

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It is that time of the year again: We are slowly heading towards the end of January, many of us have probably already forgotten their new year´s resolutions or have at least become… Continue reading

The Memory Machine – Work Smarter With Evernote!

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I recently realised that I am in love. In the past, I have fallen in love with many people, I have been obsessed with hundreds of movie stars, musicians, Kings and Queens,  phones,… Continue reading

Trends over Trends – Predicitions on the Automotive Sector

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2012 has been a good year for the majority of the world’s car manufacturers. Despite a growing sales crisis in Europe – one of the world’s most important sales market – car manufacturers… Continue reading

Product Placement in Movies – an entertaining mash-up of commercials?

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With the internet changing consumer´s habit of watching TV, normal old-fashioned ads lose their affectivity as hardly anyone watches them anymore. People start zapping to other TV programs, record their favorite TV-series to… Continue reading

Defining SMART goals

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“If you don’t know where you are going, every road will get you nowhere.” Henry A. Kissinger One of my most life changing experiences was when I was taught to define the goals… Continue reading

how to deal with social media at work

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My last post about social media at work has clearly shown how fast it can happen for firms to meet social media issues. That’s why in times like these a detailed social media… Continue reading

Apple Culture and its influence on our classrooms

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What happens when computers becomes a compelling resource in classrooms? How does this affect learning, teaching and writting? This were the questions that raised incessantly in my head as i woke up this… Continue reading